This week has seen Food Ink, with the help of one of our 3D printers, launching a 3 day event in Shoreditch, a trendy area of East London. This event was a world first; London, even after Brexit, is still the centre of the world! 10 diners each evening paid to be part of this revolutionary experience. They sat on 3D printed stools. They sat at 3D printed tables. They used 3D printed cutlery. They also used VR goggles for one course (the goggles were not 3D printed – just part of the experience). Most importantly, the food was 3D printed. By world class chefs. Brought in from Spain. We were only there during the day, to see what was going on, how it was all done, admire the space and the set up, and of course to keep our By Flow 3D food printer company. It is called Focus.

Actually they are all called Focus, not just ours. And also, there were another nine Focus 3D printers at the event keeping ours company. So we were in fact superfluous. But we went anyway. And it was interesting and fun. Journalists from all around the world turned up in droves to report on the event. The general public walked in through the doors in the day time to find out what was going on, and to discuss 3D printing. Brick Lane is just around the corner from the pop up 3D restaurant. Brick Lane is world renowned for its restaurants.  Every Bangladeshi restaurant (and there are lots of them) in Brick Lane has someone outside enticing the punters in. No need for that at Food Ink’s event. They came in anyway, but if they hadn’t booked and if they hadn’t paid, there were no seats at the table. Which is why my business partner, Trupti, and I went round the corner for a curry on Brick Lane, while the 10 lucky diners were served 3D printed food by Food Ink, printed on By Flow’s Focus 3D food printers. Did I mention that one of them was our demonstrator printer? If not, let me do so now.

We at IT IS 3D are experts in 3D technologies. We give talks and workshops on 3D design, 3D scanning and 3D printing. In fact, we were recently in Shanghai, as we were asked to present our equipment and expertise to Chinese schoolchildren at the Mobile Global Congress. Prior to leaving, we were doing much the same at a north London college. The main differences were that the journey to the College of Haringey, Enfield and North-East London was slightly shorter and that we did not have to practice our Mandarin to be understood. As well as selling our expertise, we also sell 3D equipment. One of the pieces of 3D equipment we sell is the Focus. Which was starring at Food Ink’s event this week. As I may have mentioned.

What I haven’t mentioned yet (I promise) is that although the Focus is a food printer, and although its activity in Shoreditch was very much food related, the Focus is not just a food printer. It is a multi-purpose 3D printer. One of its purposes is to be portable. It therefore folds up into the size, shape and portability of a briefcase, meaning it is truly portable. When it is to be used, it opens up, clicks into place, and is ready to print. Not just food, as I may have mentioned. It has two print heads. One is a plastic (or polymer) printer, known in the trade as FDM (Fused Deposition Modelling). One of the issues in 3D printing (this is an aside by the way) is calibration. You have to calibrate the bed before printing. In this context, calibration means making sure that the bed on which you print is parallel. If it is not parallel, if the calibration is not successful, the print will fail. With the Focus, there is no calibration as the bed is fixed. So one of the major problems with 3D printing has been rectified. So the quality of plastic prints you get from the Focus is very high.

The other head is not a food printing head but a paste printing head. So it can of course be used for food printing, if the food is turned into a paste. But it can equally be used for printing any other paste material. Such as silicon. Such as ceramics. When we give our demonstrations, we show a delightful little cup, made of porcelain, which was 3D printed on a Focus. But at Food Ink, it was indeed as a food printer that our Focus earned its spurs. Each guest had a dedicated 3D printer, and each printer was used to print a nine course meal for one of the diners. Who apparently had a fabulous experience. I say “apparently” as I wasn’t there when they were eating. Did I mention that I had a rather good curry on Brick Lane? But I would rather have been round the corner in front of our Focus enjoying a unique experience.

If you were there, and enjoyed yourself, and want to replicate it at home, then you will need to turn to IT IS 3D to get your Focus 3D printers, as we are the UK reseller. If you weren’t there, then you need to try it out for yourselves. Did I mention that we sell Focus 3D printers? But you do not need to be limited to food. If you run a company which wants to print in multiple materials, then the Focus is your man. Or rather your 3D printer. If you run a school, and want to equip your pupils with 21st century skills, then talk to us about the Focus. If you at a University, and want to experiment with multiple materials, then the Focus is for you.

You can reach IT IS 3D by email –; via our website –; or by phone – 020 8202 8743. I am certain we can supply you with excellent 3D equipment. Or I’ll eat my (3D printed) hat.

Martin Stevens

Martin is CEO of IT IS 3D. Martin thought at one time of becoming a comedian. But fortunately he went 3D instead.